PHNOM PENH, Cambodia – South Korean convenience store chain Emart24 has officially opened its seventh location in Cambodia’s capital city, marking another milestone in the Korean retail giant’s aggressive expansion strategy in the Southeast Asian market.
The newest outlet, inaugurated on September 11, 2025, is strategically positioned along Chea Sophara (598) Road in Phnom Penh, further strengthening the brand’s presence in key commercial areas throughout the city.
Rapid Growth Under Local Partnership
The expansion is being spearheaded by SAIHAN PARTNERS, Emart24’s local franchise operator in Cambodia, which has confirmed plans to launch 13 additional outlets in the coming months. This ambitious rollout is part of the company’s commitment to reach 20 branches across Phnom Penh by the end of 2025.
Emart24 opened its 7th store in Cambodia on September 11 along Chea Sophara (598) Road, expanding its Korean lifestyle retail experience in Phnom Penh, according to recent reports on the company’s growth trajectory.
Market Entry and Strategic Vision
Emart24, operated by South Korea’s Shinsegae Group, first entered the Cambodian market in June 2024 with its flagship store in Boeung Keng Kang 1 (BKK1), an area known for its vibrant Korean cultural presence. The initial launch represented the first Korean convenience store franchise to establish operations in Cambodia.
The convenience store chain’s entry into Cambodia was formalized through a three-party master franchise agreement involving Saisons Brother Holding Corp. and Korean partners, positioning the brand to serve Cambodia’s growing consumer market.
Expansion Beyond 2025
While focusing on its immediate goal of 20 stores by year-end, Emart24’s long-term vision for Cambodia remains substantial. The company has previously outlined plans to operate up to 100 outlets across the country within a five-year timeframe, demonstrating confidence in Cambodia’s retail market potential.
The strategic locations chosen for Emart24 stores reflect the brand’s understanding of local consumer behavior and its commitment to providing convenient access to Korean lifestyle products and services throughout Phnom Penh’s key commercial districts.
About Emart24
Emart24 is South Korea’s fourth-largest convenience store operator and a subsidiary of Shinsegae Group, the country’s leading supermarket chain. The brand offers a comprehensive range of convenience products, Korean food items, and lifestyle goods, positioning itself as a bridge between Korean culture and local consumer preferences in international markets.
The company’s expansion into Cambodia represents part of its broader international growth strategy as it seeks to diversify beyond the competitive South Korean domestic market.
Source: Original reporting based on information from Cambodia Investment Review. For the complete original article, visit: Cambodia Investment Review – South Korea’s emart24 Expands To Seventh Store In Phnom Penh
